Equity: Soul Source carries products that are built and created by, and companies that focus on standing for the dignity of people, justice, tolerance, and inclusion. We source materials and products that are 
Nutrition
Environmental Integrity
Accountability
Justice
Community

If these values resonate with you, you are not alone. "Accenture’s recent survey of more than 25,000 consumers across 22 countries, with follow-up focus groups in five countries bears this out: A full 50% of consumers say that the pandemic caused them to rethink their personal purpose and re-evaluate what’s important to them in life. They have been labeled "Reimagined" customers.  76% of the Reimagined are attracted to doing business with brands that source services and materials in highly ethical ways—versus 52% of the Traditional. We also found that 65% of the Reimagined are attracted to doing business with brands that are environment-friendly, provide credible “green” credentials for products/services, minimize harm on the environment and/or invest in sustainability." 1

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